This was an internal design sprint focused on creating a Customer Experience (CX) window for an enterprise tool. The goal was to visually map and streamline key user touchpoints in a complex workflow, helping teams better understand customer pain points and act on insights.
The company needed a unified interface to display customer journey touchpoints across teams, improve visibility into customer behaviors, and support cross-functional decision-making. The existing system was fragmented and difficult to navigate.
“We needed a way to visually connect the dots across the user journey and make it actionable.”
CX Journey Alignment
Worked closely with the design team to understand the customer lifecycle and prioritize key touchpoints for visualization.
Low-Fidelity Wireframes
Designed wireframes for the CX window layout, focusing on how data, events, and actions could be logically grouped and understood by different user roles.
Collaboration & Feedback
Participated in daily standups and internal feedback sessions, iterating based on input from product owners and stakeholders.
Design Documentation
Contributed to component decisions and documented design intentions for future hi-fi design and handoff.